Signals are customer-initiated events that Slokoto captures from your connected integrations. They represent things the customer did — not actions your team took. Signals drive lead scoring, AI decisions, and the activity timeline.
What counts as a signal
A signal is something the customer does that you should be aware of:
- A customer replies to your email
- A prospect calls your sales line
- Someone submits a form on your website
- A customer opens an email you sent
- A Shopify order is placed
Actions your team takes — like sending an email or completing a todo — are tracked separately as user actions, not signals.
Signal families
Signals are grouped into families based on the communication channel:
| Family | What it covers | Example signals |
|---|---|---|
| Email activity from Gmail or Outlook | Inbound message, email opened, link clicked, form submission | |
| Call | Phone activity from CTM or Aircall | Inbound call, missed call, voicemail |
| Chat | Messaging from support platforms | Customer message, ticket created |
| Web | Website visitor activity | Page viewed, form submitted |
| Meeting | Calendar events | Meeting scheduled, meeting completed |
| AI inferred | Patterns detected by AI from other signals | Product interest, pricing interest, meeting intent |
| Stage | Pipeline changes | Stage changed |
Signal sources
Each signal comes from an integration source:
| Source | Integration |
|---|---|
| gmail | Gmail email sync |
| outlook | Outlook email sync |
| ctm | CallTrackingMetrics |
| shopify | Shopify orders |
| web | Your website |
| system | Internal Slokoto events |
| user | Manual user actions |
Where signals appear
Activity view
The Activity page shows signals alongside AI actions and user actions in a chronological feed. Each signal row displays:
- Signal type and icon
- Description of what happened
- Which lead it belongs to
- The source integration
- Timestamp
Use the Signals tab filter to see only signals. You can also filter by source, date range, and search by lead name.
Signals are marked as free in the cost column — there is no AI cost for capturing signals.
Lead timeline
In Lead View, signals appear in the timeline as events. Use the Signals filter to isolate them from other event types like emails, comments, and AI actions.
AI-inferred signals show additional badges indicating what was detected, such as product interest or pricing intent.
Confidence and strength
Each signal can carry two quality scores:
| Score | Range | What it means |
|---|---|---|
| Confidence | 0–100% | How certain Slokoto is that the signal is real and valid |
| Strength | 0–100% | How significant the signal is as an indicator of buyer intent |
High-confidence, high-strength signals carry more weight in lead scoring and AI decisions. For example, an inbound email (confidence 95%, strength 80%) influences scoring much more than a single page view (confidence 70%, strength 20%).
How signals affect AI decisions
Slokoto uses signals to decide what action to recommend and how urgently:
- Recent inbound signals (last 14 days) push leads higher in the priority queue
- Signal type determines urgency — an inbound message triggers "act now", while an email open is lower urgency
- Signal frequency matters — multiple signals in a short window increase the lead's triage score
- AI-inferred signals add context about buyer intent that informs email drafts and stage recommendations
- Active signal families (email + call + web activity) indicate a more engaged lead than a single-channel signal
Configuring signals per integration
You can enable or disable specific signal types for each connected integration. Open Integrations from the sidebar, select an integration, and toggle the signals you want to capture.
Email signals (Gmail, Outlook)
- Incoming emails
- Outgoing emails
- Email opens
- Link clicks
- Attachments (may require upgraded plan)
Phone signals (CTM, Aircall)
- Incoming and outgoing calls
- Missed calls
- Call duration
- SMS (inbound and outbound)
- Call recordings
- Transcripts
- AI call summaries
Commerce signals (Shopify)
- Paid orders
- Draft orders
- Product catalog updates
- Customer data
Chat signals (Gorgias, Zendesk, Freshdesk)
- Customer messages
- Agent replies
- Conversation status changes
- Tags and SLA timestamps
Disabling a signal type stops Slokoto from capturing that event. This is useful if certain signals create noise without adding value for your workflow.
Tips
- Keep inbound message signals enabled on all integrations — they are the strongest buying indicators
- Disable email open tracking if your leads use email clients that block tracking pixels, to avoid false signals
- Check the Activity view periodically to understand what signal sources drive the most lead activity
- AI-inferred signals like product interest and pricing intent appear automatically — you do not need to configure them
- If a lead's priority seems wrong, check its recent signals in Lead View to understand what the AI is seeing
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